In a previous post, I explained one of the softer sides of the for-profit sales pitch, which is basically "Go to college the EZ way." Go to school in your PJs, in your house, on your computer, in your car (this is America, after all)--anywhere but in the good ol' classroom. Education Connection, a sales lead generating agency for the for-profit colleges, has enlisted Shannen Doherty to make this pitch, but unknown fluorescently-white-toothed American actresses are on the payroll as well (see video below).
Yet beyond the twilit realm of pyjamas advertising, there is a mean, sharp edge to the sales pitch, and we have found out a bit more about it thanks to a recent lawsuit against Everest College, one of Corinthian Colleges' (a giant for-profit university chain) outlets in Utah.
